Pvolve, the clinically backed fitness brand known for rounding
out your glutes and addressing your everyday pain is opening up
its groundbreaking method to new franchise partners as it looks
to grow in major markets across the country.
With company-owned studios currently in New York, Los Angeles
and Chicago and a huge social media following that includes
celebrities and fitness fanatics like Kate Bosworth, Lauryn
Bosstick of The Skinny Confidential, Venus Williams, Molly Sims
and many more, Pvolve’s hybrid model of a global on-demand
platform and an in-person high-end studio experience focuses on
giving clients the chance to move with purpose, and meets them
where they are (in home or in studio). The method that pairs its
patented equipment line with functional movements designed to
strengthen your core, improve mobility and posture and reduce
everyday pain focuses on challenging the traditional norms of
fitness.
Founded in 2017 in New York by Rachel Katzman, who had struggled
with scoliosis, weight gain and subsequent loss of confidence
after moving to the city, the workout evolved from private
training sessions Katzman did with NYC trainer Stephen
Pasterino. Learning to work with her body’s natural movements
instead of against them, Katzman noticed she was not only
getting relief from her scoliosis symptoms, she was getting the
body she had always dreamed of.
Armed with a mission to help people get to know their bodies
better than they ever have before, Katzman launched Pvolve a
year later, opening a small studio in Chinatown while building
an online presence.
A Fitness Method That Revolutionizes the Industry
“We believe traditional fitness has dropped the ball, leaving
most people with injuries, pain and empty notions of what it
means to be ‘fit,’” said Rachel Katzman, co-founder at Pvolve. “
Our method is grounded in functional movement to mimic the way
your body moves in real world situations. We co-create our
fitness content with our clinical advisory board and are
committed to bringing a more educated approach to fitness to
consumers and our studios play such a huge part of that
delivery.”
Bridging the fitness and healthcare space, Pvolve has
revolutionized the vanity-driven fitness industry with a
holistic approach and a special focus on improving women’s
health. It’s low impact studio classes include a variety of
sculpting, cardio and recovery classes (Strength & Sculpt,
Cardio Burn and Recover & Stretch) so that clients can craft
a routine based on their goals - whether strengthening and
toning, cardiovascular health and weight loss, or flexibility
and muscle recovery.
By mastering precise, deliberate movements that target
hard-to-reach muscles, Pvolve clients are able to build the
mind-to-muscle connection needed to see consistent, long-term
and sustainable results. In the process, their joints will be
more mobile, their muscles stronger and they can experience less
everyday pain.
An Omni-Channel Platform That Offers An Expansive
Reach
With a goal of reaching 250 locations by 2026, Pvolve is well on
its way of creating meaningful expansion - and has recently
signed its first two franchisees in Nashville and San Diego. In
addition to growing these markets, Pvolve would like to expand
in Chicago, LA, and NYC as well as several other growth markets
across the US and beyond.
The brand offers multiple revenue streams through a variety of
membership options, including class packs, hybrid memberships
and digital memberships, as well as in-studio equipment and
retail sales.
“A lot of the boutique brands have maxed out their market
capacity, and we are just getting started,” said Alex Puccillo,
Pvolve Director of Franchise Development. “We not only have an
incredible in-house team, but we have developed strategic
partnerships to help position us as experts in every angle of
franchising. We have brought in franchise development, data and
mapping, real estate and architecture teams. These are all
valuable partnerships that our franchisees have access to from
the start.”
But Pvolve’s biggest differentiator is its huge orbit of content
— an on-demand platform comprising over 500 videos that can be
filtered according to length and body focus — which is key in
today’s fitness space. “Franchise studio members have access to
our on-demand platform and live virtual studio,” Puccillo said.
“Franchise owners also get on-demand membership revenue in their
protected territory.”
A Fitness Brand That Seeks Rockstar Partners
At a time when many people are reflecting on their careers and
choosing to pursue passion projects that are more fulfilling and
more lucrative, Pvolve has already seen huge interest from
potential franchisees who are looking to leave corporate America
behind.
“Many people do not want to return to the office, and franchise
ownership affords people the opportunity to spend their time
their own way,” added Puccillo. "The beauty of Pvolve for both
owners and clients is that it’s hybrid; it resonates because it
mirrors the time that we are in today. People want a workout
that mimics their life. It's both in-studio and in-home, so
clients have the options and flexibility they crave in today’s
culture."
Not surprisingly, Pvolve is looking for franchisees who
prioritize health and wellness in their personal lives and are
up-to-date with the latest wellness trends. They’re also looking
for entrepreneurs with a background in business management and
leadership. But perhaps most importantly, they’re looking for
positive people who get things done and face obstacles with a
smile.
“We want rockstar franchisees, people who are interested in
helping others evolve into the best version of themselves,”
Puccillo said. “In return, we will give them our full attention
and do everything necessary to ensure they reach their own true
potential as well.”
Total investment ranges from $414,950 to $707,000. For more
information on franchising with Pvolve, visit
https://pvolvefranchise.com
About Pvolve
Pvolve is a functional training method that reduces pain,
improves balance and builds total body strength. Pvolve launched
in November 2017 and was co-founded by Rachel Katzman and
Stephen Pasterino, in partnership with Camelot Venture Group,
whose portfolio companies include 1-800 CONTACTS,
SmileDirectClub and Quicken Loans. Available worldwide, Pvolve
is headquartered in New York City. For more information, please
visit
http://www.pvolve.com
and @pvolve on Instagram.