To celebrate Pvolve's launch week, the brand hosted various
programming, including workout events hosted by Olivia
Culpo (and her sisters Aurora and Sophia), a live podcast
taping with brand loyalist Catt Sadler, and a Mobile Mini Studio: a branded truck mimicking the studio's unique aesthetic that
drove around NYC offering workouts and equipment demos that
allowed people to experience the brand. The Mobile Mini Studio
stopped at popular neighborhoods, including NoHo, Greenwich
Village, Union Square, Chelsea and Tribeca.
Pvolve launched onto the fitness scene in late 2017 and has
quickly sky rocketed to celebrity status with its
resistance-based, high-intensity, low-impact training method
that strengthens, sculpts and energizes the entire body. The
company reaches its customer base through a streaming platform
that houses more than 200 workouts, with new content released
weekly. Pvolve is also an equipment innovator with its
proprietary line of products that consists of its patented
P.ball,
P.band
and patent-pending P.3 Trainer. The new studio in New York is the first of three
openings that will happen within the next several months –
with Chicago and Los Angeles studios underway.
"This is just the beginning," said Katzman. "Next year we will
be launching studios in the West Loop in Chicago and West
Hollywood in Los Angeles."
The fitness company that was valuated at $75 million
recently has become synonymous with the hottest names on the
circuit and has found a following with Vanessa Hudgens, Bethenny
Frankel, Madelaine Petsch, Devon Windsor and so many more.
About Pvolve
Pvolve is a resistance-based, high-intensity, low-impact fitness
method that strengthens, sculpts and energizes the entire body.
Pvolve launched in November 2017 and was founded by husband
and wife duo, Stephen Pasterino and Rachel Katzman, in
partnership with Camelot Venture Group, whose portfolio
companies include 1-800 CONTACTS, SmileDirectClub and Quicken
Loans. Available worldwide, Pvolve is headquartered in New
York City. For more information, please visit www.pvolve.com and @pvolve on Instagram.