Pvolve, the wellness brand that is redefining functional
fitness, announced today its collaboration with Amazon to create
content that will be featured as a part of Amazon
Halo, a new service dedicated to helping customers improve their
health and wellness. This new service, which is anchored by a
mobile app and accompanying wrist band, brings together
science-backed tools to help you better understand how the daily
choices you make—from how you move, to how you sleep, even the
way you communicate—are connected, so you can build healthier
habits for life. It's available for early access starting
today.
With the collaboration, Pvolve is introducing fitness programs
to Amazon Halo and giving Halo members access to Pvolve's
digital workout classes available everywhere you go.
"We are absolutely ecstatic to work alongside a brand so heavily
focused on helping people create a more connected and informed
approach to their wellness," said Rachel Katzman, Co-founder and
CEO of Pvolve. "Pvolve was grounded
in the belief that you need to work with your body,
not against it. We know our workouts will provide members
a high intensity, resistance-based workout that can reduce
pain, better everyday performance and give a stronger, sculpted
physique."
Amazon Halo Labs are 1-4 week challenges or experiments that
help members discover healthier habits that work for them. At
launch, members will have access to five fitness programs from
Pvolve, each curated with different goals, schedules and fitness
levels in mind to offer members a variety of content. For
example, members can try a two-week foundations lab that gives
an overview of form and helps build the basics so you can
correct misalignment and minimize pain. For members looking to
take it to the next level, look no further than the summit
series built for a member who wants to advance to maximizing
their results. The Amazon Halo app will help members
see how each lab they try impacts their metrics –
so they can decide if it is a habit worth continuing
or if something else may be a better fit for them.
To request early access to Amazon Halo, simply visit
www.amazon.com/haloband
Pvolve hit the scene in 2017 when it launched an
international digital streaming service and a state-of-the-art
studio in New York City with raving endorsements from
celebrities such as Molly Sims, Kate Bosworth and Madelaine
Petsch. Featured in publications such as Vogue, Health Magazine,
WWD, Women's Health, Forbes, PopSugar and on
The Today Show, the brand quickly grew an international
presence and intense following that warranted the creation
of two new studios in Chicago and Los Angeles opening
this September.
About Pvolve
The Pvolve methodology of functional fitness focuses on the
underlying mechanics of deep muscle activation to create a
strong, resilient, pain free body. Pvolve launched
in November 2017 and was co-founded by Rachel Katzman
and Stephen Pasterino, in partnership with Camelot Venture
Group, whose portfolio companies include 1-800 CONTACTS,
SmileDirectClub and Quicken Loans. Available worldwide, Pvolve
is headquartered in New York City. For more information,
please visit
www.pvolve.com
and @pvolve on Instagram.
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