The Functional Fitness Leader is Redefining the Meaning of
‘Strong’ with New Campaign That Showcases How the Pvolve
Method Offers its Members a Unique “Strength That Sets You
Free”
NEW YORK, August 22, 2023 – Omni-channel functional fitness
company
Pvolve
today launched its first-ever global advertising campaign that
reveals how the company’s unique fitness method is redefining
what strong means, looks and feels like. Featuring
world-renowned actress, producer, and
Pvolve partner, Jennifer Aniston, the campaign - “A Strength That Sets You
Free” - emphasizes the gripping allure of the Pvolve Method,
from the sculpted results you can see to an enhanced mind-body
connection you can feel, benefitting members throughout all
phases of life.
Pvolve’s differentiated functional fitness method, along with
its
patented and proprietary equipment, delivers a different kind of strength, rooted in a deeper
understanding of the biomechanics of the body and a respect for
the way you were born to move in your everyday life (i.e.,
side-to-side, front-to-back and rotational). Unlike many
traditional fitness programs that perform repetitive, stationary
movements that can lead to excessive strain and muscular
imbalance, functional fitness mimics everyday actions and
movement patterns, such as sitting, standing, walking, running,
reaching, twisting, etc. The benefits of the modality can
include improved overall strength, coordination, mobility,
balance, better postural alignment, and movement longevity. And,
by adding resistance training through its proprietary equipment,
Pvolve also helps to improve muscle tone, muscle endurance and
overall musculoskeletal health - from head to toe. That means
when you Pvolve, you’re discovering a new meaning of ‘strong’ -
one that is rooted in the belief that a quality fitness routine
should serve you holistically and throughout all stages of life.
The brand’s newest campaign, “A Strength That Sets You Free” was
filmed in Los Angeles, which was brought to life through an
ongoing collaborative effort between Pvolve, Aniston, and
creative agency 72&Sunny. Pvolve also partnered with
Director Loren Denis, Academy Award winner Linus Sandgren as
Director of Photography and celebrity photographer Zoey Grossman
to exhibit the power of the Pvolve method through a cinematic
lens. Consumers can keep an eye out for Pvolve’s campaign
featuring Jennifer Aniston on national cable TV and streaming
platforms such as Hulu and Peacock, among others.
“We’ve been anticipating the launch of our global campaign and
are incredibly proud to share it today with consumers
everywhere,” said Rachel Katzman, Founder of Pvolve. “This
campaign emulates the strength people get when they engage in
the transformational Pvolve Method - a type of strength that is
all-encompassing, empowering, enduring and freeing, and one that
builds mind-body connection with functional, mental and
emotional benefits no matter your fitness level or age.”
As illustrated by “A Strength That Sets You Free,” Pvolve leaves
members feeling refreshed, energized and confident, and has even
changed longtime fitness fanatic Jennifer Aniston’s approach to
working out.
“I’m excited for the launch of our new Pvolve campaign, to
spread the word about this incredible method,” said Aniston. “I
hope everyone tries it and experiences firsthand how incredible
your mind and body will feel working out in this way. No matter
your fitness level, you can start where you are. I think you’re
gonna love it!”
Pvolve offers a variety of ways to experience its functional
fitness workout method, meeting consumers where they are and at
any stage in their fitness journey. Designed foundationally as a
hybrid workout model, members can experience the method in the
following ways:
● Join live and on-demand classes on Pvolve.com and on the
Pvolve App.
● Attend an in-person class at any of their corporate or
franchise
studio locations. Pvolve currently has physical studio locations in New York,
Chicago, Los Angeles, and San Diego, with
more franchise studios opening soon.
These flexible options allow Pvolve members to get their workout
in at their convenience, ultimately supporting long-term member
commitment. Further, members are connected with a trainer
consultant to help guide them through Pvolve’s offerings and
develop a personalized workout routine that best meets the needs
and goals of each individual.
To learn more about the Pvolve Method, Jennifer Aniston’s
favorite classes and equipment, or to sign-up for a membership
or free trial, visit
www.pvolve.com. You can also find Pvolve on Instagram.
About Pvolve
Pvolve LLC, or Personal Evolution, is an innovative fitness
company that pairs functional movement with resistance-based
equipment to sculpt, tone, strengthen and restore the body while
also enhancing mobility and stability. After being introduced to
functional fitness in 2017, founder Rachel Katzman was
determined to help others experience an approach that respects
the body’s holistic needs while making you look and feel great.
Pvolve’s Method is rooted in the latest science, supported by a
Clinical Advisory Board of highly credentialed doctors, trainers
and experts to offer safe and effective workouts that help you
break a sweat, not your body. As recently as June 2023,
world-renowned actress, producer and director,
Jennifer Aniston, officially partnered with Pvolve after falling in love with
the Method as a member in 2021. Through its hybrid fitness
model, Pvolve can be experienced via a streaming membership
which offers live and on-demand classes on Pvolve.com and on the
Pvolve App, and via physical studio locations available in New
York, Chicago, Los Angeles, San Diego, and Carlsbad, with more
franchises opening soon. For more information, please visit
www.pvolve.com,
www.pvolvefranchise.com
and @pvolve
on Instagram.