Pvolve Member, Aniston Will Advise on Company's Marketing,
Product, and Programming Strategies to Help Supercharge
Growth
New York, NY (June 6, 2023) – Pvolve, an omni-channel functional
fitness company, today announced a new partnership with
world-renowned actress, producer and director, Jennifer Aniston.
As a fan and member of Pvolve, Aniston is now joining the
rapidly growing fitness brand to help lead the company into its
next chapter. She will be focused on key areas of the business
such as product development, marketing, and programming
strategy, while also starring in future ad campaigns to bring
more awareness to the emerging brand.
Aniston’s love for Pvolve began when she was introduced to the
innovative method in 2021. “In 2021 I had a really bad back
injury, and I don’t feel like myself when I’m not able to work
out,” says Aniston. “I have a friend who had already been doing
Pvolve and not only did I notice her complete transformation –
physically and in her energy level – but she also explained that
Pvolve’s functional fitness method respects where your body is
at and allows you to work around your current limitations, so
you don’t have to sit on the bench and wait for full recovery. I
ordered the equipment and started streaming the workouts at home
and instantly fell in love with the program and its results.
Then, once I was back to full strength, I saw how broad the
range of workout options are, and I was hooked. It’s completely
different from anything I’d tried before and that’s what made me
want to get involved with the company.”
Pvolve pairs functional movement with resistance-based equipment
to sculpt, strengthen and restore the body. Because the method
integrates all ranges of motion – side-to-side, front-to- back,
and rotational – it activates major and surrounding muscle
groups to enhance the physique, while improving strength,
mobility, and stability.
“I was blown away when I found out that Jennifer Aniston was a
secret streamer and doing the workouts at home,” says Rachel
Katzman, Founder of Pvolve. “The fact that someone so advanced
in her fitness journey and with access to a world of options,
fell in love with the Method after experiencing its benefits, is
a dream come true.”
Pvolve was born out of Rachel Katzman’s own personal search for
a fitness approach that would respect the body’s holistic needs
– a method that makes you look
and feel great, all at the same time.
As a fitness enthusiast with scoliosis, Katzman wanted a workout
that would challenge her and give her the aesthetic results, but
without aggravating her body’s sensitivities.
Over the last year, in addition to streaming classes from her
home, Aniston has added in-person training with Pvolve Director
of Training and Head Trainer, Dani Coleman.
During their sessions, Dani incorporates Pvolve’s patented
equipment, like the P.ball, P.band and P.3 Trainer along with
additional Aniston favorites like the Precision Mat, ankle bands
and gliders. Pvolve members can take classes with Aniston’s
Pvolve trainer online and in the LA studio, as well as check out
her favorite on-demand workouts on Pvolve.com via a collection
called “Jen’s Picks.”
To get started with the Pvolve Method, consumers can purchase
the brand’s Signature Bundle which includes three pieces of
equipment and one month of free streaming. Those looking to go
all-in on the complete Pvolve experience can buy the Total
Transformation Bundle which features 13 pieces of strength
training and restorative equipment and unlocks one year of free
streaming. Both bundles are available at
www.pvolve.com
and come with a complimentary one- on-one trainer consultation,
plus a 30-day home trial which allows you to return the items
hassle free if you don’t love them.
“I especially love movements that work my core and arms, and the
P.band, P.ball and gliders are really great for that, plus
they’re easy to pack when I travel” adds Aniston. “I also use
the Precision Mat because it visually helps guide you through
the movements.”
Among the many things that make Pvolve distinctive in addition
to the movements and equipment, is its Clinical Advisory Board
comprised of medical doctors and experts in women’s health,
kinesiology, biomechanics, physical therapy, and other
disciplines. Along with the advisory board, Pvolve is actively
engaged in clinical studies that help validate the efficacy of
the workouts and to deliver insights used to continually improve
upon the Method. The Clinical Advisory Board is also tapped to
help Pvolve develop content that supports women throughout
various life stages such as pre-and-post natal and menopause.
Pvolve members have the benefit of convenience and flexibility
when it comes to working out. With more than 1,000 classes on
its streaming platform, along with two-way, live virtual studio
classes, Pvolve is always available at your fingertips. In
addition to digital programming, Pvolve also has physical studio
locations, including franchises, in New York, Chicago, Los
Angeles and San Diego, with more franchise studios opening
across the US and Canada in 2023.
Visit pvolve.com to learn about Jennifer Aniston’s favorite
classes and equipment and sign-up to get a complimentary
one-on-one trainer consultation to support your fitness goals.
You can also find Pvolve on Instagram.
About Pvolve
Pvolve, or Personal Evolution, is an innovative fitness company
that pairs functional movement with resistance-based equipment
to sculpt, tone, strengthen and restore the body while also
enhancing mobility, and stability. Rooted in expertise and
guided by its Clinical Advisory Board, Pvolve uses low-impact
movement and patented equipment to deliver a signature Method
that helps you break a sweat, but not your body. Through its
hybrid fitness model, Pvolve can be experienced via a streaming
membership which offers live and on-demand classes on Pvolve.com
and on the Pvolve App, and via physical studio locations
available in New York, Chicago, Los Angeles, and San Diego, with
more franchises opening soon. For more information, please visit
www.pvolve.com,
www.pvolvefranchise.com
and @pvolve on Instagram.