Pvolve, the fitness franchise that pairs low-impact, functional
movement with resistance equipment to build strong, mobile
bodies, announced the signing of two new franchise agreements
for Nashville, which will introduce Pvolve studios to
both Franklin and Brentwood, Tennessee, and build
upon the existing studio location in The Gulch.
The local franchisees are Mary Godwin (Franklin), a former
teacher and native of Franklin; and sisters Melissa
McClellan and Frances Lynch (Brentwood), both
experienced entrepreneurs in the fitness space.
As a pioneer in functional fitness, Pvolve has rapidly gained
traction globally this year, as consumers have abandoned
long-standing beliefs that workouts must be punishing to be
effective. Pvolve is a workout that prioritizes longevity and
sustainability, without sacrificing effectiveness, ultimately
helping its members live younger, longer. Recently, the company
announced the preliminary results of its Healthy Aging study, which demonstrated that Pvolve is more effective in improving
strength, flexibility, energy, and quality of life for women
over 40+ than 150 minutes per week of moderate cardio and
strength training.*
"Before finding Pvolve, I always thought, 'I know I need to work
out, but I hate it,' and that you had to totally break down your
body to get a good workout," Godwin shared. "It took a while to
find my 'thing' in terms of exercise, and, now that I have, I
want to share it with everyone, especially the other moms in my
community."
"When I entered the health and wellness space, I fell in love
with the idea that I could help people improve their lives,"
said McClellan. "As I get older, it becomes increasingly
important for me to create an inclusive space for members of my
community that nurtures all fitness levels. Pvolve is just
that."
As the fitness industry continues to evolve, and more consumers
are focused on longevity over short-term gains, Pvolve's unique
approach to functional fitness will continue to set it apart in
major markets across the country. Both franchise groups have
already expressed an intent to welcome additional studio
locations to the Nashville Metro area in the years
ahead, which means there can be additional.
"I'm beyond excited to see Pvolve take root in the Franklin and
Brentwood communities," said Pvolve President Julie
Cartwright. "Mary, Melissa, and Frances are intelligent,
passionate business owners, and we are lucky to welcome them as
our newest partners. Pvolve's innovative training model is so
incredible in that it really can deliver powerful
transformations for people of all ages and fitness levels. The
studio is sure to invigorate the wellness routines of those in
the community and bring new meaning to what great fitness looks
and feels like."
For the latest news about Pvolve and its franchising
opportunities, please visit https://pvolvefranchise.com/.
About Pvolve
Pvolve is a workout method that pairs low-impact, functional
movement with resistance equipment to build strong, mobile
bodies, so members can live younger, longer. After being
introduced to functional fitness in 2017, founder Rachel
Katzman was determined to help others experience an
approach that respects the body's holistic needs while making
you look and feel great. The Pvolve Method is supported by a
Clinical Advisory Board of doctors, as well as highly
credentialed trainers, to offer effective workouts that help you
break a sweat, not your body. In June 2023, world-renowned
actress, producer, and director,
Jennifer Aniston, officially partnered with Pvolve after falling in love with
the method as a member. Through its hybrid fitness model, Pvolve
can be experienced through a streaming membership that offers
over 1,300 on-demand classes, a two-way, live virtual studio,
and targeted series, all available via the web and mobile apps.
Additionally, Pvolve has physical studio locations in New
York, Chicago, Los Angeles, and franchises across the
US and Canada, with more than 40 locations in development.
For more information, please visit
https://www.pvolve.com/,
https://pvolvefranchise.com/.
*The 12-week clinical trial conducted by the University
of Exeter and Pvolve included 72 women ages 40-60
years old, comparing 4 Pvolve workouts per week of 30-55 minutes
in length to standard physical activity guidelines of 150
minutes per week.