Pvolve, the omni-channel fitness company with an innovative,
science-led method that pairs functional movement with
proprietary equipment, is adding to its leadership team with two
new hires and the promotion of its former vice president of
talent and training. This leadership expansion comes on the
heels of the brand’s Q4 2022
record holiday sales
and
recent opening of its first franchised studio
as the company continues on its upward growth trajectory.
Karina Kogan,
Strategic Advisor and Fractional Chief Marketing Officer
Kogan brings her extensive fitness category experience and a
track record of accelerating brands to the Pvolve team. As
strategic advisor and fractional CMO, Kogan will lead brand
strategy, go-to-market planning, growth, and will bring to life
Pvolve’s unique philosophy on how to intentionally move your
body to promote strength, longevity, and wellness from the core.
With more than two decades of marketing and general management
experience, Kogan most recently served as chief marketing
officer at Oura, where she led the marketing organization
through a period of tremendous growth including over 110% YoY
sales lift. Prior to Oura, Kogan served as senior vice president
and global head of product marketing for Peloton, overseeing
go-to-market strategy and positioning for Peloton’s connected
fitness and digital products, media buying and planning,
lifecycle marketing, marketing analytics, among other functions.
Antonietta Vicario,
Chief Training Officer (formerly VP of Talent and
Training)
Vicario brings more than two decades of experience as a leader
in the fitness space. In addition to being a sought-after
trainer, Vicario’s areas of expertise include global team
leadership, teacher training, content programming, kinesiology,
and building learning and development systems for training at
scale. Since joining Pvolve in November 2019, she is ever
evolving the Pvolve Method, expanding class offerings and
developing content alongside trainers and Pvolve’s Clinical
Advisory Board to meet the needs of women throughout their
lives. She has also created a teacher training program to expand
Pvolve’s corporate, franchise and digital footprint, ensuring a
standard of excellence among the growing trainer team across all
business verticals.
Prior to joining Pvolve, Vicario was the director of global
training at Physique 57, where she developed a training program
that enabled the company to open and maintain five studios
throughout New York and expand into five different countries,
educating a fleet of over 100 trainers world-wide. She is a
certified Yoga, Pilates, and Barre instructor, studied at the
Gray Institute, and is a Health and Hormone Coach through
Institute for Integrative Nutrition.
Katie Rosholt,
Senior Vice President, Marketing
Rosholt joins the team at a critical juncture in the Pvolve
evolution. She brings her years of savvy marketing experience to
spearhead the brand’s marketing organization, prioritizing brand
campaigns, influencer, and social media.
Rosholt joins Pvolve from Vital Proteins where she most recently
worked as the vice president of global marketing. In this role,
she drove paid and organic media, integrated marketing, brand
and product campaigns, in-house content, copywriting teams, and
served as the liaison to international marketing teams across
20+ markets, along with global celebrity partnerships and agency
relationships.
As a brand “built for women like us,” Karina Kogan, Antonietta
Vicario and Katie Rosholt join the existing Pvolve female
leadership team, including Co-Founder Rachel Katzman and
President Julie Cartwright.
“We are proud and fortunate to have these three trailblazers on
board during this pivotal time in our company’s expansion,”
said Julie Cartwright, president of Pvolve. “Each of these women brings a critical
lens and immeasurable talent to our team, and I’m confident they
will support our ambitious growth trajectory over the coming
years and beyond.”
About Pvolve
Pvolve, or Personal Evolution, is a science-led functional
fitness method that delivers innovative fitness content to its
members globally. Rooted in expertise and guided by its Clinical
Advisory Board, Pvolve uses low-impact movement and patented
resistance-based equipment to sculpt the body, without the wear
and tear of high-impact exercise. Through its hybrid fitness
model, Pvolve can be experienced in-studio, through live and
on-demand virtual classes, and via a growing franchise studio
footprint. For more information, please visit
www.pvolve.com,
www.pvolvefranchise.com
and @pvolve
on Instagram.