Pvolve, the omni-channel fitness company with an innovative,
science-led method that pairs functional movement with
proprietary equipment, is opening its first franchise studio
this week in San Diego. The newly minted San Diego location
builds on the company’s existing owned and operated
brick-and-mortar locations in New York, Los Angeles and Chicago.
The physical studios are just one more way to experience
Pvolve’s signature, low impact, resistance-based method which
pushes you to break a sweat, but not your body.
Pvolve’s programming is currently also accessible via a digital
membership that offers unlimited access to stream the brand's
extensive live and on-demand library of classes, series and
challenges via Pvolve.com and a mobile app. Consumers who
purchase an unlimited studio membership automatically get
unlimited access to Pvolve’s digital offering. Through its
hybrid offerings, Pvolve is designed to meet modern fitness
consumers where they are and on their own terms.
“The franchise model allows us to bring Pvolve’s unique method
and patented equipment to more people, especially to those who
crave live, in-person training,” said Pvolve President
Julie Cartwright. “We recognize that today’s consumer expects hybrid
experiences across all aspects of their life, from work to
shopping to fitness. Sometimes you just want to roll out of bed
and get a killer workout at home, and other times you want to
head to a class and train alongside others. Pvolve can deliver
on both.”
As the company fast-tracks toward its aggressive goal of opening
more franchise studios this year, it's also looking to new
markets across the U.S., UK and Canada.
The San Diego Location
The first franchised studio, located within Westfield UTC (4575
La Jolla Village Dr #1172, San Diego) is situated in one of
Pvolve’s top 20 digital markets for virtual class registrations
and is owned by Kirstin and John Keohane, who have signed on for
three locations within the area. Kirstin Keohane has a
lifelong love of fitness and sport, and at one time competed at
the national level in ringette, a sport similar to hockey.
“Pvolve is changing the conversation around holistic wellness.
Our workouts fill a real need in fitness, marrying both intense
toning with functional movements that help restore and support
the body so you can feel incredible both inside and out,” said
Pvolve franchise owner Kirstin Keohane. “We’re proud to open
Pvolve’s first franchise studio and look forward to bringing
this effective low-impact method that improves strength,
stability, mobility and physique to greater San Diego.”
The momentum doesn’t stop at San Diego. Pvolve has also awarded
franchises for studios across the U.S., all set to open by Q4
2023. Confirmed areas include Northwest Suburbs, Ill.; Bergen
County, N.J.; Carlsbad, Cali.; Fort Worth, Texas and Nashville,
Tenn., as well as two locations in Canada, Calgary and Victoria,
with several additional franchisees in the pipeline.
All franchised Pvolve studio locations are strategically
situated in areas of concentrated demand. Pvolve works to equip
partners with a toolkit for success, from providing valuable
data, site scores and demographic reports, to access to an
experienced real estate and general contracting team—all to
ensure the process of opening a studio is seamless and
efficient.
To learn more about owning a Pvolve fitness studio, visit
www.pvolvefranchise.com.
About Pvolve
Pvolve, or Personal Evolution, is a science-led functional
fitness method that delivers innovative content and experiences
to its members in all 50 states and globally. Rooted in
expertise and guided by a Clinical Advisory Board, Pvolve uses
low-impact movement and resistance equipment to sculpt while
leaving you feeling open and energized. Through its hybrid
fitness model, Pvolve can be experienced in-studio, through live
and on-demand virtual classes, and via a growing franchise
studio footprint. For more information, please visit
www.pvolve.com,
www.pvolvefranchise.com
and @pvolve on Instagram.