Pvolve, the omni-channel fitness company with an innovative,
clinically-backed method that pairs functional movement with
proprietary resistance equipment, is set to debut six locations
in Arizona this year: three studios in Phoenix,
two in Scottsdale, and one in Chandler.
The local franchisees spearheading these various development
deals include Brigitte Caruso (Chandler), a former
telecommunications operator and Chandler native; Whitney
Goodwin and Jeanine Yonushonis (Phoenix), an
accountant and advertising executive, respectively;
and Caitlin Pettitt and Chuck
Huttinger (Scottsdale), experienced entrepreneurs from the
marketing sector.
As a pioneer in functional fitness, Pvolve has rapidly gained
traction globally this year, as consumers have abandoned
long-standing beliefs that workouts must be punishing to be
effective. Pvolve is a workout that prioritizes longevity and
sustainability, without sacrificing
effectiveness. Recently, the company announced the
preliminary results of its Healthy Aging study which demonstrated that Pvolve is more effective in
improving strength, flexibility, energy and quality of life for
women over 40+ than 150 minutes per week of moderate cardio and
strength training.* This cultural tailwind helped the brand
establish a vital partnership with world-renowned
actress Jennifer Aniston, who experienced her own physical
transformation through the workout method and officially
partnered with the company in June 2023.
"I've always been passionate about group fitness classes, so
when I discovered Pvolve's functional fitness approach, I knew
it would strike a chord with our local community,"
said Jeanine Yonushonis, co-owner of Pvolve Phoenix. "What
drew me to the method was its ability to push me to my limits
without leaving me feeling completely drained. It's something
truly different."
"Here in our community, there's a significant number of women
who are determined to live longer, healthier lives, especially
considering our limited outdoor activity months," Whitney
Goodwin, co-owner of Pvolve Phoenix, added. "Pvolve isn't just a
passing trend; it's a genuine investment in health and
well-being, promoting longevity and enhancing both physical
health and as well as one's physique."
As the fitness industry continues to evolve, Pvolve's functional
fitness modality stands out for its untapped potential in large
markets. As the demand for holistic fitness experiences grows,
Pvolve emerges as an ideal solution for the communities
of Phoenix, Chandler, and Scottsdale, where
health and wellness are paramount.
"It's incredibly exciting to be expanding
into Arizona at the pace we are," said Pvolve
President Julie Cartwright. "Each of our franchise
partners offers something unique and special, but all share the
same underlying passion for the method and bringing it to their
communities."
For more information on Pvolve and its franchising
opportunities, please visit https://pvolvefranchise.com/.
About Pvolve
Pvolve is an omnichannel fitness company with a science-led
method that pairs low-impact, functional movement with patented
resistance equipment to sculpt, strengthen, and restore the body
while enhancing mobility and flexibility. After being introduced
to functional fitness in 2017, founder Rachel
Katzman was determined to help others experience an
approach that respects the body's holistic needs while making
you look and feel great. The Pvolve Method is supported by a
Clinical Advisory Board of doctors, as well as highly
credentialed trainers, to offer effective workouts that help you
break a sweat, not your body. In June 2023, world-renowned
actress, producer, and director,
Jennifer Aniston, officially partnered with Pvolve after falling in love with
the method as a member. Through its hybrid fitness model, Pvolve
can be experienced through a streaming membership that offers
over 1,300 on-demand classes, a two-way, live virtual studio,
and targeted series, all available via the web and mobile apps.
Additionally, Pvolve has physical studio locations in New
York, Chicago, Los Angeles, and franchises across the
US and Canada, with more than 40 locations in development.
For more information, please visit https://www.pvolve.com/.
*The 12-week clinical trial conducted by the University
of Exeter and Pvolve included 72 women ages 40-60
years old, comparing 4 Pvolve workouts per week of 30-55 minutes
in length to standard physical activity guidelines of 150
minutes per week.
Media Contact: Maeve Devitt, Fishman
Public Relations, mdevitt@fishmanpr.com, (937) 545-9812