Pvolve, the fitness franchise that pairs low-impact, functional
movement with resistance equipment to build strong, mobile
bodies, announced the largest franchise deal in the company's
history. The agreement is for five studio locations across
Houston, the first of which is planned for River
Oaks towards the end of the year. Pvolve sees big demand in
the Houston market and expects to grow to 15+ studio locations
in the coming years.
This development deal was struck between Mark To, Hanh To,
and Shawn Bishop, a trio of local entrepreneurs who have
introduced the market to a number of namesakes in the health and
wellness industry over the last 20 years, including Massage
Envy, The Joint Chiropractic, European Wax Center, and Phenix
Salon Suites.
"I first heard about Pvolve while listening to their
President, Julie Cartwright, on an industry podcast," said
Hanh. "She shared not only the brand's proprietary methodology
but also its focus on longevity, improved mobility, and an
enhanced lifestyle that could be realized through functional
fitness. Ultimately, it was their ethos that sold me on the
impact the franchise could have here in Houston: break a
sweat, not your body."
Pvolve's franchise opportunity has begun taking hold in
communities across the country at a record rate, as more
consumers than ever continue to be drawn to the low-impact, yet
highly effective nature of the brand's unique pairing of
low-impact functional movements with resistance equipment. That
model has proven to resonate, even attracting world-renowned
actress, producer, and director Jennifer Aniston, who
partnered with the brand last year.
Recently, the company made headlines upon announcing the
preliminary results of its
Healthy Aging study, which demonstrated that Pvolve is more effective in improving
strength, flexibility, energy, and quality of life for women
over 40+ than 150 minutes per week of moderate cardio and
strength training.*
"We couldn't be more grateful to partner with Mark, Hanh, and
Shawn; three industry veterans and some of the most talented and
capable franchise owners around," said Julie Cartwright,
President of Pvolve. "Houston has seen no shortage of new health
concepts and fitness fads enter the market in recent years, so
we are confident that the community will really value the
efficacy and scientific approach to fitness that Pvolve
offers."
For the latest news about Pvolve and its franchising
opportunities, please visit https://pvolvefranchise.com/.
About Pvolve
Pvolve is a workout method that pairs low-impact, functional
movement with resistance equipment to build strong, mobile
bodies, so members can live younger, longer. After being
introduced to functional fitness in 2017, founder Rachel
Katzman was determined to help others experience an
approach that respects the body's holistic needs while making
you look and feel great. The Pvolve Method is supported by a
Clinical Advisory Board of doctors, as well as highly
credentialed trainers, to offer effective workouts that help you
break a sweat, not your body. In June 2023, world-renowned
actress, producer, and director,
Jennifer Aniston, officially partnered with Pvolve after falling in love with
the method as a member. Through its hybrid fitness model, Pvolve
can be experienced through a streaming membership that offers
over 1,300 on-demand classes, a two-way, live virtual studio,
and targeted series, all available via the web and mobile apps.
Additionally, Pvolve has physical studio locations in New
York, Chicago, Los Angeles, and franchises across the
US and Canada, with more than 40 locations in development.
For more information, please visit https://www.pvolve.com/, https://pvolvefranchise.com/.
*The 12-week clinical trial conducted by the University
of Exeter and Pvolve included 72 women ages 40-60
years old, comparing 4 Pvolve workouts per week of 30-55
minutes in length to standard physical activity guidelines of
150 minutes per week.