Pvolve, the fitness franchise headquartered out of New York, recently
signed an area development agreement for 3 new locations in San
Diego. With a target opening in summer 2022, the first location
will give San Diego residents a chance to find out what has made
Pvolve stand out in a sea of fitness options, starting with its
functional, pain-reducing, balance and strength-building
approach to exercise.
San Diego’s new Pvolve owners, Kirstin and John Keohane, were
high school sweethearts, and both were very active in athletics
growing up. Kirstin played ringette, a sport similar to hockey,
competing at a national level through her teenage years. She
says she has always been on the cutting edge when it comes to
physical health trends.
“I’m so excited to wake up every morning and do something I love
that I know will benefit myself and the company,” said Kristin.
“I’m really passionate about their method, and with both our
backgrounds, we’re really excited to get started and be their
first location in San Diego.”
Pvolve is turning traditional exercise methods upside down, and
Rachel Katzman, the brand’s co-founder, says she hopes the
signing of new locations will help people find healthier
relationships with fitness.
“We believe traditional fitness models have dropped the ball,
leaving most people with injuries, pain and empty notions of
what it means to be fit,” said Katzman. “Our method is grounded
in functional movement that mimics the way your body moves in
real-world situations. We co-create our fitness content with our
clinical advisory board and are committed to bringing a more
educated approach to fitness to consumers. Our studios are
playing such a huge part in that delivery.”
The new Pvolve location will offer the brand’s clinically backed
fitness regime, which is known for rounding out glutes and addressing everyday pain in a hybrid model of a global
on-demand platform and an in-person, high-end studio experience.
The Pvolve method pairs its patented equipment line with
functional movements designed to strengthen the core, while
improving mobility and posture. This model focuses on giving
clients the chance to move with purpose, meeting them where they
are, whether that’s' in-home or in-studio.
Pvolve’s new San Diego location is the latest addition to the
fast-growing franchise brand’s roster of thriving fitness
“We’re excited to see the San Diego location reach its full
potential,” Alex Puccillo, Pvolve’s director of franchise
development said. “We’ve seen continued interest from additional
franchise candidates to expand in the area, and we are looking
forward to inspiring more members to become stronger and
Pvolve has plans to reach more than 250 studios in markets
across the country within the next five years, and the franchise
is actively recruiting passionate and qualified franchisees. In
addition to San Diego,
top markets for development
include Chicago, LA, NYC, and Nashville to name a few in the US
plus expansion into Canada and the UK.
Pvolve is a functional training method that reduces pain,
improves balance and builds total body strength. Pvolve launched
in November 2017 and was co-founded by Rachel Katzman and
Stephen Pasterino, in partnership with Camelot Venture Group,
whose portfolio companies include 1-800 CONTACTS,
SmileDirectClub and Quicken Loans. Available worldwide, Pvolve
is headquartered in New York City. For more information, please
visit www.pvolve.com and @pvolve on Instagram.