Studio & Franchise

Pvolve to Open the First Franchise Location in San Diego Late Summer

July 25, 2022

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September 20, 2019

Pvolve, the boutique fitness franchise headquartered in New York, is preparing for the opening of a new location in San Diego. The brand’s newest franchisee, Kristin and John Keohane, recently signed a lease to open at 4545 Lajolla Village Drive. The expected opening of the new location is set for late summer. 

The new location will offer the brand’s clinically-backed fitness method, which strengthens the entire body and addresses everyday pain while minimizing the risk of injury associated with high-impact workouts. Pvolve members focus on moving with intention, using a patented equipment line with low impact, functional movements designed to deliver strong, powerful bodies while helping to improve mobility, stability, balance and posture. 

High school sweethearts, Kirstin and John have always had a passion for fitness and stayed on the cutting edge when it comes to physical health trends. When Kristin discovered Pvolve during the pandemic, she was instantly hooked. The newlywed couple recently relocated to San Diego from Canada and will open the city's first Pvolve location this fall.

“I’m so excited to wake up every morning and do something that I love,” said Kirstin. “We’re really passionate about the Pvolve method and know our location will benefit the San Diego community.”

Pvolve is disrupting the $36.6 billion fitness industry with an exercise method that sits at the intersection of fitness and physical therapy. 

Rachel Katzman, Pvolve’s co-founder, says she is excited to introduce the brand to San Diego and hopes to inspire the community to take control of their health and wellness.

“Pvolve is dedicated to providing an alternative, safe workout option that not only exercises their full bodies but also mitigates the risk of injury and chronic pain,” said Katzman. “Bringing this brand to San Diego is going to introduce a new client base to our safe, effective workouts.”

Pvolve’s new San Diego location is just the latest step in the brand’s ambitious growth plan to reach 250 units in markets across the country by 2027.

Pvolve is actively recruiting qualified franchisees to open new units in markets across the country, such as Chicago, LA, NYC, San Diego, Nashville to name a few plus expansion into Canada and the UK.

About Pvolve

Pvolve is a leading science-backed, holistic fitness Method for women that harnesses the power of functional movement to nourish and heal while it shapes, tones, and strengthens. The Method supports women’s evolving needs and empowers its members to move with ease—for life. Experienced in-studio and virtually, Pvolve offers a growing franchise studio footprint, proprietary equipment, an on-demand and live-streaming platform, and a recovery supplement. Pvolve launched in November 2017 and was co-founded by Rachel Katzman, in partnership with Camelot Venture Group, whose portfolio companies include 1-800 CONTACTS, SmileDirectClub and Quicken Loans. Available worldwide, Pvolve is headquartered in New York City. For more information, please visit and @pvolve on Instagram.