Pvolve, the fitness franchise headquartered out of New York, recently signed a new location in Nashville. Opening in 2022, the new location will give Nashville residents a chance to find out what has made Pvolve stand out in a sea of fitness options, with its functional, pain-reducing, balance and strength-building approach to exercise.  

As many did throughout the pandemic, Cynthia and Ben were looking for a new business venture when they discovered that their favorite digital workout had recently launched physical studio opportunities. Though neither had experience in franchising or fitness, the couple loved the brand so much that they decided to make the career leap.

For this fitness-centric Nashville-based couple, it was serendipity. “I love Pvolve and I really believe in their method,” said Cynthia, who, like her husband, exercises daily. “I found out about Pvolve through another trainer. I’ve done a lot of workouts, but Pvolve has a very different approach that makes it compatible with my ballet training as well.”

Pvolve is turning traditional exercise methods upside down, and Rachel Katzman, the brand’s co-founder, says she hopes the signing of new locations will leave people with healthier relationships with fitness.

“We believe traditional fitness has dropped the ball, leaving most people with injuries, pain and empty notions of what it means to be ‘fit,’” said Katzman. “Our method is grounded in functional movement to mimic the way your body moves in real world situations. We co-create our fitness content with our clinical advisory board and are committed to bringing a more educated approach to fitness to consumers. Our studios are playing such a huge part in that delivery.”

Each new Pvolve location will offer the brand’s clinically backed fitness regime known for rounding out glutes and addressing everyday pain in a hybrid model of a global on-demand platform and an in-person high-end studio experience. This model focuses on giving clients the chance to move with purpose and “meets them where they are'' (in home or in studio). The Pvolve method pairs its patented equipment line with functional movements designed to strengthen the core, while improving mobility and posture. 

Pvolve’s new Nashville location is the latest addition to the fast-growing franchise brand’s roster of thriving fitness locations. The growing franchise is looking to add 5-10 more locations in the Nashville area.

“We’re excited to see the potential the Nashville location has to offer,” Alex Puccillo, Pvolve’s director of franchise development said. “We’ve seen continued interest from additional franchise candidates to expand in the area, and we are looking forward to hitting the ground running to inspire more and more members to become stronger and pain-free.”  

Pvolve has plans to expand across the US, UK and Canada and is actively recruiting. Top markets for development include New York, Los Angeles, Chicago, San Francisco, Washington D.C, Houston, Dallas, Denver, Miami, and additional major metropolitan areas in addition to the UK and Canada.

About Pvolve

Pvolve is a functional training method that reduces pain, improves balance and builds total body strength. Pvolve launched in November 2017 and was co-founded by Rachel Katzman and Stephen Pasterino, in partnership with Camelot Venture Group, whose portfolio companies include 1-800 CONTACTS, SmileDirectClub and Quicken Loans. Available worldwide, Pvolve is headquartered in New York City. For more information, please visit www.pvolvefranchise.com and @pvolve on Instagram.