Pvolve, the fitness franchise headquartered out of New York, recently
signed a new location in Nashville. Opening in 2022, the new
location will give Nashville residents a chance to find out what
has made Pvolve stand out in a sea of fitness options, with its
functional, pain-reducing, balance and strength-building
approach to exercise.
As many did throughout the pandemic, Cynthia and Ben were
looking for a new business venture when they discovered that
their favorite digital workout had recently launched physical
studio opportunities. Though neither had experience in
franchising or fitness, the couple loved the brand so much that
they decided to make the career leap.
For this fitness-centric Nashville-based couple, it was
serendipity. “I love Pvolve and I really believe in their
method,” said Cynthia, who, like her husband, exercises daily.
“I found out about Pvolve through another trainer. I’ve done a
lot of workouts, but Pvolve has a very different approach that
makes it compatible with my ballet training as well.”
Pvolve is turning traditional exercise methods upside down, and
Rachel Katzman, the brand’s co-founder, says she hopes the
signing of new locations will leave people with healthier
relationships with fitness.
“We believe traditional fitness has dropped the ball, leaving
most people with injuries, pain and empty notions of what it
means to be ‘fit,’” said Katzman. “Our method is grounded in
functional movement to mimic the way your body moves in real
world situations. We co-create our fitness content with our
clinical advisory board and are committed to bringing a more
educated approach to fitness to consumers. Our studios are
playing such a huge part in that delivery.”
Each new Pvolve location will offer the brand’s clinically
backed fitness regime known for rounding out glutes and addressing everyday pain in a hybrid model of a global
on-demand platform and an in-person high-end studio experience.
This model focuses on giving clients the chance to move with
purpose and “meets them where they are'' (in home or in studio).
The Pvolve method pairs its patented equipment line with
functional movements designed to strengthen the core, while
improving mobility and posture.
Pvolve’s new Nashville location is the latest addition to the
fast-growing franchise brand’s roster of thriving fitness
locations. The growing franchise is looking to add 5-10 more
locations in the Nashville area.
“We’re excited to see the potential the Nashville location has
to offer,” Alex Puccillo, Pvolve’s director of franchise
development said. “We’ve seen continued interest from additional
franchise candidates to expand in the area, and we are looking
forward to hitting the ground running to inspire more and more
members to become stronger and pain-free.”
Pvolve has plans to reach 250+ studios in markets across the US,
UK, and Canada within the next five years and is actively
recruiting franchisees who want to join the growing brand. Top
markets for development include New York, Los Angeles, Chicago,
San Francisco, Washington D.C, Houston, Dallas, Denver, Miami,
and additional major metropolitan areas in addition to the UK
Pvolve is a functional training method that reduces pain,
improves balance and builds total body strength. Pvolve launched
in November 2017 and was co-founded by Rachel Katzman and
Stephen Pasterino, in partnership with Camelot Venture Group,
whose portfolio companies include 1-800 CONTACTS,
SmileDirectClub and Quicken Loans. Available worldwide, Pvolve
is headquartered in New York City. For more information, please
visit www.pvolvefranchise.com and @pvolve on Instagram.