Pvolve, the leader in evidence-based functional fitness, announced
today that it will open two new locations in Carlsbad and
Encinitas, California. After a detailed due diligence process,
Pvolve awarded the franchises to Carlsbad residents Kristin
and Jeff Springborn, experienced veterans of corporate sales
and client services.
“After more than two years of intensive research and analysis on
potential franchise opportunities in the fitness space, Pvolve
was by far our top choice,” said Kristin Springborn, who will
serve as the studio manager in addition to being a co-owner.
“Fitness is a central part of our lives, and being able to start
our own business with such an amazing brand and a hugely
dedicated following is a dream come true.”
Added Pvolve President Julie Cartwright, “Because of the record growth in our business nationally,
deciding who was the best fit to own and operate these locations
took time. We are thrilled with our decision and know that
Kristin and Jeff Springborn will be great business partners and
With the announcement of these two new studios in Encinitas and
Carlsbad, Pvolve will operate a total of five studios in San
Diego County, fully leveraging a strong base of members who
already subscribe to its on-demand platform. Currently, San
Diego is a top-20 market among Pvolve’s existing member base.
“We already have a significant number of loyal members in the
region who now will be able to convert to in-studio membership
or who will be able to attend classes in-studio while continuing
to use their digital memberships,” said Cartwright. “We are
confident that these two new locations will be successful,
leveraging the benefits of both in-studio and on-demand
nine in 10 members in cities with studios are choosing
giving them the ability to attend classes in-studio, or
on-demand via our digital platform."
The locations of the new Pvolve studios in Carlsbad and
Encinitas have not yet been determined since the site selection
process is in its initial stages, with a lease likely to be
signed by the end of the third quarter.
“With an average household income of $163,000 and a median
resident age of 43, Encinitas is an affluent market that
reflects the demographics of many of Pvolve’s current members.
We think it will respond enthusiastically to the Pvolve
experience,” said Cartwright.
“As the third-largest city in San Diego County and one with a
median household income of more than $110,000, Carlsbad offers
the opportunity for substantial growth in the future, making it
an ideal location for Pvolve’s expansion,” said Cartwright.
Pvolve’s La Jolla Location to Open This November
The latest franchise awards continue Pvolve’s business expansion
in Southern California beyond the initial location that opened
in Los Angeles in 2020. The new Encinitas and Carlsbad locations
will follow another Pvolve studio scheduled to open in November
2022 at 4575 La Jolla Village Drive in San Diego. The owners of
that location, Kirstin and John Keohane, also have been selected
to open two other studios in San Diego within the next 18-24
months. Pvolve expects to open 10-15 franchised studios in the
San Diego area, part of a plan to open 250 studios nationally by
Pvolve Expansion Builds on Record Growth
Pvolve’s expansion in Southern California comes during a period
record growth for the company. Pvolve recently reported
that its membership is up by 145 percent year over year and,
despite rising inflation, membership is up 61 percent in the
first six months of 2022 alone. “Our rapid growth nationally
illustrates that women want choice when it comes to how and
where they work out, and we are thrilled that we will be able to
serve more women in San Diego County with in-studio locations,”
The woman-operated and woman-focused Pvolve, whose name is
derived from “personal evolution,” launched an on-demand
offering in 2017 and its first studio in 2019 in New York.
Currently, Pvolve complements a growing portfolio of on-demand
classes with live, in-person instruction in company-operated
studios in New York, Chicago and Los Angeles. Franchised
locations in the U.S. and Canada are scheduled to open beginning
later this year and in 2023.
Pvolve, the leader in evidence-based functional fitness,
delivers innovative content and experiences to its members
globally. Its science-backed, holistic fitness method for women
harnesses the power of functional movement to nourish and
restore while it shapes, tones and strengthens. A hybrid fitness
model, Pvolve can be experienced in-studio and through live and
on-demand virtual classes. Pvolve offers a growing franchise
studio footprint, proprietary equipment and worldwide
availability. Headquartered in New York, Pvolve has members in
all 50 states. For more information, please visit