Pvolve, the leader in evidence-based functional fitness for women,
announced today that it is expanding its Canadian footprint,
capitalizing on its already strong on-demand virtual
membership in the country. Pvolve, a company founded by women,
operated by women and focused on women, plans to open more
than 100 fitness studios in Canada. Its first Canadian fitness
studio will open in Victoria, British Columbia this spring, a
second franchise has just been awarded to a father-daughter
duo in Calgary, Alberta.
Pvolve, which enables members to work out in-studio, virtually
or through a combination of both, says that Canadians have
contributed significantly to its record 145 percent year over year growth from July 2021-June 2022.
“The demand for in-studio classes by our Canadian members has
been overwhelming, and we expect that to continue to rise,”
said Julie Cartwright, president of Pvolve. “With these new studio locations, we
will be able to better serve our loyal Canadian members.”
Added Cartwright, “Most of the 100-plus planned Pvolve studios
in Canada will be franchisee-owned. Our due diligence process
identifies highly motivated individuals who share our vision,
helps them target markets with superior potential and provides
support including access to our established systems,
comprehensive training and coaching from some of the best minds
in the business. Our franchise model offers a foundation for an
owner to lead and succeed, and we see that as our way forward.”
Today, in a separate company announcement, the company confirmed
the exact location of its first-ever studio in Canada, at 102,
1700 Blanshard Street, Victoria, British Columbia. The
franchised studio will be owned and operated by the husband-wife
team of Lucille and Tom Cuell of Victoria. “Pvolve is the future
of fitness – dynamic, demanding but low impact. We are proud to
be on the ground floor of Pvolve’s expansion in Canada,” said
Lucille Cuell.
Pvolve also announced that it has awarded the ownership of a
Calgary, Alberta studio to the father-daughter team of Katie and
Clint Oakley of Red Deer. The studio will open in summer 2023.
“I come from a family of entrepreneurs, and we all have an eye
for great opportunities,” said Katie Oakley. “Pvolve has been
life-changing for me, and I think that it will help Calgarians
become the best versions of themselves.”
The woman-operated and woman-focused Pvolve, whose name is
derived from “personal evolution,” launched an on-demand
offering in 2017 and its first studio in 2019 in New York.
Currently, Pvolve complements a growing portfolio of on-demand
classes with live, in-person instruction in company-operated
studios in New York, Chicago and Los Angeles, all of which
experiencing record growth. Franchised locations in the U.S. and
Canada are scheduled to open beginning later this year and in
2023.
About Pvolve
Pvolve is the leader in evidence-based functional fitness and a
nationwide employee wellness benefits provider. Headquartered in
New York, the company delivers innovative content and
experiences to its members in all 50 states and globally. Its
science-backed, holistic fitness method for women harnesses the
power of functional movement and proprietary equipment to
nourish and restore while it shapes, tones and strengthens.
Through its hybrid fitness model, Pvolve can be experienced
in-studio, through live and on-demand virtual classes and via a
growing franchised studio footprint. For more information,
please visit
www.pvolve.com,
www.pvolvefranchise.com
and @pvolve on Instagram.